Does your wardrobe scream YOU, or does it say, "I got all this to dress like everyone else"?
Love their style or not, you can see these women all have their unique sense of style.
What does your wardrobe say about you? The look and feel of your wardrobe changes every 3-6 months just as your personal fashion taste does. It's important to make sure that as you grow as a person you keep your fashion sense close to your persona. In this scenario, clichés such as a down to earth person, choosing to wear a simple jumper and trousers, very rarely changing their style.
Your brain is really good at personal branding, without much effort, it allows you to look at someone and immediately recognise them. This usually happens before the eyes reach the face. The personal brand/style is what our brain uses to distinguish people.